Today’s discussion
1

Achieving Outcomes

Using Flow and Link to achieve the
City's goals.

2

Analytics Dashboard

New data sources lead to new
possibilities

3

Data Management

Best practices on architecture,
privacy and more

4

Scaling Impact

Business Model, Implementation
and Project Management

1

 New approach: Open platform creates ongoing value for all
CITIZEN
Ongoing, visible innovation...
in service of equity, access and
livability

COMMERCE
Generate new funding streams...
from businesses and citizens to
enhance and augment public
services

CITY AGENCIES & PARTNERS
Share capabilities...
across agencies, transit,
county/state and other cities,
reducing cost and easing
collaboration

2

 Flow and Digital Kiosk work together to
create sustainable funding streams
DEMAND MGMT
Use Flow Parking dynamic pricing
and smart enforcement to generate
revenue while better serving
citizens

MARKETPLACE FEES
Use Flow Transit supplier
marketplace to expand transit
while earning a fee
Use Flow Parking virtual lots to
generate revenue from private
lot owners -- while reducing
housing / business costs

OPTIONAL: ADS
Upgrade digital Kiosks to serve
targeted ads from local or national
businesses, earning a revenue
share for the city that can be reinvested into transportation

3

 Success-based pricing aligns incentives
DEMAND MGMT

MARKETPLACE FEES

ADS

LINK HARDWARE, OPEX, FLOW SAAS
4

 Flow & Kiosk
Kiosk without Ads
Flow Parking & Transit
Deploy Flow Parking for paid on-street &
off-street lots, with inventory, occupancy,
demand management, and parking
marketplace.
Deploy Flow transit with >1 multimodal
transit operator, payments system for
shared mobility and integration into Kiosk

Deploy 100 Kiosks in targeted
neighborhoods
Fund install, operation and
Gigabit connectivity

or
Kiosk with Ads
Upgrade Kiosks to support ads,
funding post-demonstration costs

Flow Data Platform (w/Data Exchange) and Analytics
enable Flow Parking & Transit, Link sensing, 3rd party apps

 Flow Parking + Transit
Year 1

DoT Demo
Year 2

Ongoing
Year 3

- Flow Demand Management
- Flow Marketplace Fees
$2-10M total

$5-20M+

$5-20M+

- DoT Grant pays for integration cost: $270k
estimated maximum

- Ongoing integration: $60k/year estimated

- Flow SaaS Platform $0/year- includes future
applications beyond Parking, Transit

- Flow SaaS Platform– shared success model
6

 Kiosk without Ads (fixed)
Year 1

DoT Demo
Year 2

Ongoing
Year 3

- Kiosk hardware & config: $1.7M total
- Flow basic support for sensors: $100K total
- Kiosk install, integration, more zones
connectivity, maintenance, power: <$5.7M total

- Kiosk connectivity, maintenance, power: <$1.2
M/yr
7

 Kiosk with Ads (success model)
Year 1

DoT Demo
Year 2

Repay: 2+ years

Ongoing

- Kiosk ads: $3M+/year

- Kiosk ads: $3M+/year

Year 3

- Kiosk ads: $1.5M total

- Kiosk upgraded for ads: $2.3M total

- Kiosk hardware & config: $1.7M total
- Flow basic support for sensors: $100K total

- Kiosk repay: $1.2M/yr

- Kiosk install, integration, more zones
connectivity, maintenance, power: <$5.7M total

- Kiosk connectivity, maintenance, power: $1.2M/yr

8
*financing eligibility based on mutual siting process with Sidewalk

 Implementation & Funding Considerations
●

What is the program office structure?

●

Where should Kiosks be placed to meet advertising, feasibility, and equity goals?

●

Is there existing fiber connectivity in desired locations?

●

How soon can we show visible value to citizens? What are the success metrics?

●

What are long lead time items? Where will legislative / regulatory change be
required (e.g. franchise agreements) ?

●

What’s the impact of funding availability, city budget cycles etc.?

Sidewalk Proprietary and Confidential

09

 Conceptual Timeline
Sidewalk will launch Data Exchange starting with Google
Urban Mobility data to create analytics dashboard for city

Sidewalk to open Cloud Data Exchange to 3rd parties to help plan and
orchestrate routes between public / private transit

City to ease permitting, right of way access

City + Transit Agency will partner with Sidewalk to launch
Multimodal Service to improve access to transport, leveraging
Digital Kiosks and other interfaces
2018

January 2017

June 2016

City + Sidewalk to place
Links within Zones using
data-driven approach,
choose applications to
deploy with systems
engineering approach

Sidewalk Proprietary and Confidential

August 2016

Sidewalk to deploy WiFi Kiosks subject to permitting
City + Sidewalk to create data pipeline delivering
accurate asset information starting with parking
Sidewalk to implement Dynamic Parking in >1 zone
configuring Pricing Engine as needed

July 2017

Sidewalk to create custom reports drawing on Analytics and
Data Exchange to inform City transportation demand
planning
Sidewalk to create API to enable 3rd parties to surface realtime city rules by location or place

010