I 

June 16, 2015

DELIVERED BY EMAIL
press@arstechnica.com
Sam.machkovech@arstechnica.com

 

Ars Technica
Dear Sirs:

An online article entitled ?SteamVR: The room-scale VR world that feels like an in
your house?? (see link below) written by Sam Machkovech which appeared in your online
publication on June 12, 2015, has been brought to our attention and purports to make an
inaccurate reference to 

http:// arstechnica.com/ gaming/ 201 5/0 
imax?inuvour-house/

IMAX Corporation has been the owner of the federally registered trademark in the

United States and Canada since 1970. Any unauthorized use of our trademark is expressly
forbidden.

We believe that your incorrect reference to IMAX when describing this product is misleading
to readers as we do not believe that it is possible for a virtual reality system to replicate the
experience of an IMAX theatre, which is provided by cutting edge projection and sound
technology on screens up to 35.72 metres. We request that all future articles regarding this
?room-scale? virtual reality system make no reference to our registered trademark.

Please provide a written response to this letter and a written retraction immediately and in
any event no later than June 23, 2015.

Yours very truly,

will.

G. Mary Ruby
Chief Administrative f?cer
Corporate Secr ary

Direct TelephoneMAX CORPORATION
Law Department Fax2525 Speakman Drive
Email: mruby@imax.com Ontario

Canada L5K IBI
905.403.6500 f905.403.6450